Retail Marketing

A successful e-commerce digital marketing strategy is tactical and powerful to drive growth, increase return on investment (ROI) and maintain customer retention.

At Social Integration we build a tailored retail digital marketing plan supported by data and research about your industry and competition. No matter if you’re a small boutique, a large mall chain, or an online-only retailer, we are here to drive profitable results.

While the specific marketing strategies for each retail store will vary, there are a few basic services that we recommend:

 

Reputation Management

Maintaining a positive image towards your customers is important when it comes to customer retention and positive online activity. Fully managing the online reputation of your retail business entails focusing on reviews, responding in a timely manner, and continuous social media engagement. 

 

Paid Advertising

Understanding who is searching and viewing your product is an important step to tailoring paid advertising campaigns for your retail or e-commerce business. By utilizing paid advertising, we are able to target your customers by using data such as age, location, annual income, employment and more. Our paid advertising campaigns guide the customer from product to check out to help maximize opportunities.

 

Social Media Management

Social Media Advertising is an effective way to strengthen the relationship between customers who have already purchased from your retail business and allows them to stay connected via social updates. Whether you have new product launches or new information about your business your customers will always be informed while feeling engaged. Social Media gives retail businesses another method of absorbing feedback and establishing trust and loyalty.

 

Email Marketing

Integrating Email Marketing into your retail digital marketing plan is one of the most cost-effective ways to acquire, retain, and regain customers. In particular, online businesses gain a lot of email marketing through customer engagement and brand awareness while simultaneously increasing conversions and online revenue. Each email marketing campaign will be customized with content and image to best represent your brand image.

 

Search Engine Optimization

SEO generates traffic to your retail business through organic traffic results across all search engines such as Google, Yahoo, and Bing. Working through competitive keyword research and incorporating this throughout the buying experience helps customers locate your products and indicates to search engines what you have to offer. Our SEO specialist engineer and optimize innovative SEO strategies for retail and eCommerce that drive traffic, increase sales, and produce a positive return on investment (ROI).


“SEO helped increase quality traffic to my site and improved my conversion rate”

Hakan Guvenc | Founder
SquareGuard

 

Contact Us

Learn more about our marketing strategies for retail.