The ADA or Americans with Disabilities Act was signed into law in 1990 and prohibits discrimination against people with disabilities. The ADA gives people with disabilities the same opportunities as everyone else in society whether that may be employment opportunities or being able to participate in State and local government programs and services.
As a company or business, it’s important to fully understand in which way you can be ADA compliant whether that may be employment opportunities or that your website is easily accessible to people who may have disabilities that affect their vision, hearing or physical capabilities.
In 2008, the Web Content Accessibility Guidelines (WCAG) were passed affirming the standard of website accessibility for businesses. As declared in Title III of the ADA “businesses that are generally open to the public are required by law to comply with ADA standards”
If you’re wondering if your website is ADA compliant and what the benefits are to making your website ADA compliant it’s worth taking a look at our top reasons below.
- ADA Compliance Increases Your SEO (Search Engine Optimization)
- Everyone is using the internet to search for all sorts of things from new restaurants to try near them to simple questions like what to wear based on the weather in their area. However, the way we search has changed tremendously. We aren’t just typing into Google what we need. Voice Search has increased significantly throughout the year. Just to name a few, if you own an iPhone voice search is used with SIRI and if you own an ECHO Alexa is used for voice search. However, voice search isn’t new and has been around a while for people with disabilities that may have used voice search if their blind and impaired in some way that prohibited them from searching by typing. If you tailor your website to be more voice search-friendly search engines such as Google are advancing to crawl pages that are tailored more towards this type of search.
- ADA Compliance Improves Your Reputation
- Customers will gravitate towards businesses and companies that value the inclusion of peoples with disabilities. Once customers that found your website through ADA compliant word of mouth takes place and others may be more inclined to use your website as opposed to your competitors. Overall, ensuring your website is ADA compliant creates a positive image for your business.
- ADA Compliance Broadens Your Target Audience
- By following ADA compliance, you increase your audience instantly. Nearly 1 in 5 people have a disability in America and if your website isn’t inclusive for people that may have a disability then you aren’t including a large portion of people that may be interesting in your businesses. As a result, they may choose your competitors to do their business.
If you’re wondering how you can make your website more ADA compliant you can go to the ADA website for more advice on ADA compliance. You can also contact us and our Website Designers can audit your website and give you a full website analysis on ADA compliance.